Introduction : Wealth management Digital Marketing Malaysia
The Family Inheritance Association of Malaysia (FIAM) aims to bring global knowledge in family office and Inheritance planning to improve practices in Malaysia. As FIAM is new to the Malaysian market, they partnered with us to achieve their initial digital marketing objectives, increase online presence, and enhance their reputation—all within a cost-efficient framework
Challenge
FIAM faced several challenges in the Malaysian market:
- New Market: FIAM needed to establish its presence and credibility in Malaysia.
- Lack of Awareness: There was limited awareness about family office in Malaysia.
- Modest Budget: FIAM aimed to achieve its goals within a small budget.
These challenges were addressed through our specialised wealth management Digital Marketing Malaysia services
Solution
Marketing Strategy & Marketing Funnel
- Strategy Development: We created a detailed digital marketing plan aligned with FIAM’s goals, ensuring all actions were purpose-driven and strategic.
- SWOT Analysis: Conducted an in-depth SWOT analysis to understand FIAM’s strengths, weaknesses, opportunities, and threats, which informed our strategy and positioning.
- Target Audience Definition and Positioning: Identified FIAM’s target audience and positioned the brand as a authority in Inheritance planning by tailoring messaging and outreach efforts.
Social Media Sharing, Management & Google Ads
- Account Set-Up: Established professional social media accounts for FIAM, creating a strong online presence from the ground up.
- Content Creation (Video, Image & Post): Developed a variety of engaging content, including videos, images, and posts, to attract and engage the target audience.
- Google Display Ads: Executed highly targeted ad campaigns to boost FIAM’s online visibility and reach the right audience segments effectively.
- Ad Strategy, Allocation, Monitoring, and Reporting: Crafted a comprehensive ad strategy, allocated the budget efficiently, continuously monitored performance, and provided detailed reports to ensure transparency and effectiveness.
Newsletter System
- System Integration: Set up an advanced newsletter system and provided comprehensive guidance to FIAM for effective use, ensuring consistent and engaging communication with their audience.
SEO and Blog Setup
- Blog Setup: Launched an insightful blog on FIAM’s website to share valuable industry insights and establish authority in wealth management.
- SEO-Optimised Content Creation: Created content optimised for search engines to attract organic traffic, improve search rankings, and increase online visibility.
By leveraging our specialised wealth management Digital Marketing Malaysia services, we addressed all these challenges, leading to significant improvements in FIAM’s market presence, engagement, and reputation.
Result
- Enhanced Online Presence: Achieved significant growth in FIAM’s online visibility.
- Increased Engagement: Boosted social media engagement through high-quality content.
- Higher Conversion Rates: Improved lead generation to events month by month through targeted ads and engaging content.
- Stronger Reputation: Enhanced FIAM’s reputation through local media exposure and industry-specific content.
Cost Efficiency: Delivered all services at 30% below the market rate, - SEO Rank 1st: we helped FIAM achieve the top rank on Google for the keyword “offshore trust Malaysia.” Our strategic content creation even led to Google using our articles as featured snippets, directly answering user queries and boosting FIAM’s authority
Conclusion
By leveraging a comprehensive digital marketing strategy tailored for the Inheritance planning industry with digital marketing, we successfully helped FIAM achieve their initial objectives. Our efforts improved their online presence, engagement, and reputation, delivering exceptional results within a cost-effective framework. FIAM continues to thrive as a leader in family inheritance planning, thanks to our strategic digital marketing services
