Introduction : Student Recruitment Digital Marketing Malaysia
Our client faced problems with their traditional recruitment activities through agents. They sought our help to initiate digital marketing for the Asian Nursing Scholarship.
Challenge
Client faced several challenges in the Malaysian market:
- Competition from Local Agents: Strong competition from established local recruitment agents.
- Competition from Other Programs: Competing scholarship programs targeting the same student demographic.
- Limited Locations: Initial limitations to start digital marketing only in states where agents were less effective.
- Strict Client Ad Guidelines: Adhering to the client’s strict advertising guidelines.
These challenges were addressed through our specialised student recruitment Digital Marketing Malaysia services
Solution
To address these challenges, we implemented a comprehensive digital marketing strategy
Marketing Strategy & Marketing Funnel
- Strategy Development: Created a detailed digital marketing plan aligned with the client’s goals.
- SWOT Analysis: Conducted an analysis to understand the client’s strengths, weaknesses, opportunities, and threats.
- Target Audience Definition and Positioning: Identified the target audience and positioned the client as a leading choice for the Asian Nursing Scholarship.
Social Media Ad
- Content Creation (Image & Post): Developed engaging content, including images, and posts.
- Google & Facebook Ads: Executed targeted ad campaigns to enhance online visibility.
- Ad Strategy, Allocation, Monitoring, and Reporting: Planned ad placements, allocated the budget efficiently, monitored performance, and provided detailed reports.
Mobile-Optimised Website
- Lead Sign-Up: Developed a mobile-optimised website to facilitate easy lead sign-up.
- Filtering System: Implemented a filtering system to manage and categorise leads efficiently.
Social Networking Push
- Local Contacts: Utilised our local contacts to run a successful social networking marketing push.
- Professional Copywriting: Crafted professional copywriting to adhere to strict ad guidelines.
Location-Based Ads
- Ad Placements: Created location-based ad campaigns to meet the client’s location restrictions and ensure targeted outreach.
Result
Successfully garnered 1,600 high-quality student applications within three months through our specialised student recruitment digital marketing Malaysia services.
